We’ve learned a lot from creating videos for lots of businesses. We learn their priorities,
their industries, and mostly we learn about their marketing. Over time, we’ve noticed two
1) They’re really good at nailing down the core features of their product or service
2) And when we speak to them we notice that they are always really passionate
about what they do
But there’s one thing that they’re not as good at. Combining the two. Communicating their
passion and personality whilst they explain the features and benefits of their product.
It’s easy to see why this happens. As you focus more and more on improving your product
you improve specifications and create new benefits.
And you want everyone to know about these improvements.
But this means that as you explain everything, your marketing can turn into a
specifications sheet. It can become dry and, well, a little dull.
So how do you make sure that the passion you had when you started working on your
business shines through your marketing?